ABOUT
A simple belief, made powerful through routine.
Matterdays was created around a quiet but meaningful idea:
our pets deserve the same daily care and preventative rituals we give ourselves.
Most pet wellness products are built to react once something goes wrong.
We built Matterdays to prevent—to support vitality, comfort, and graceful aging through one small, consistent ritual each day.
It’s pet health, reimagined.
A ritual of love, supported by modern science.
WHY WE STARTED
Changing the way we care for our pets one daily ritual at a time.
The pet supplement aisle is crowded, but not built for longevity.
Most formulas are reactive, generic, or designed for short-term fixes.
Matterdays was created to shift that—to introduce a new kind of daily ritual that supports long-term vitality and preventative care for pets of every age.
MD1 is the first step in that mission.
A simple, intentional scoop designed to nourish health before issues arise.
OUR PHILOSOPHY
A new era of pet wellness Pet Health 3.0.
Matterdays is built on a new way of thinking about pet health one we call Pet Health 3.0.
- Pet Health 1.0 was reactive: waiting for problems and treating them after they appear.
- Pet Health 2.0 relied on generic supplements and short-term fixes.
- Pet Health 3.0 is different.
It’s preventative, personalized, and rooted in simple daily rituals that support long-term vitality and graceful aging.
It’s wellness that starts early, builds gradually, and becomes part of everyday life.
Not something you chase once it’s too late. This is the future of pet care:
intentional, consistent, and grounded in love.
MEET THE TEAM
Chief Veterinary Officer
DR. JENNA LENARZ-SALCEDO
Founder & CEO
ANDREW GOLDFARB
Integrative Herbalist
ARIEL HAYAT
Traditional Chinese Medicine
CHRIS CHEN
OUR 1% SANCTUARY PROMISE
As Matterdays grows, so does our responsibility to give back.
From day one, we’re committing 1% of all revenue toward building Matterdays Sanctuaries safe, restorative spaces for pets who need time, care, and a genuine second chance.
These sanctuaries will offer what every animal deserves: proper nutrition, veterinary attention, calming environments, and the chance to live with dignity, comfort, and love.
It’s only the beginning, but it’s our north star.
A future where your pet’s daily ritual helps another animal find safety, healing, and hope.
Where longevity becomes something we share.